viernes, 19 de agosto de 2011

Empaques para Duracell


Maravillosa propuesta para aplicarse en los empaques de pilas Duracell que además de tener un concepto bastante sólido y un buen muy diseño, solo se usa cartón reciclado eliminandose así la cubierta de plástico que tienen actualmente las baterías lo que hace que contamine menos y se reduzcan los costos de producción.

Este trabajo es obra de Spencer Bigum, un aplauso!

The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.

Duracell Promo Packaging

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